IWS Public Affairs

Services

Campaign Management

Campaign Management

We create a path to victory for you and manage the implementation of the plan through proven techniques, cutting-edge tactics and data-driven strategies.

Creative

Creative

We develop a compelling brand identity and forge a meaningful relationship between you and voters through fresh concepts and pixel-perfect designs.

Digital Advertising

Digital Advertising

We understand the ever-changing digital landscape. We leverage the Internet and comprehensive voter data to serve ads (display, retargeting, search, social media, video) to target the right voters at the right time through online avenues.

Email Marketing

Email Marketing

We deliver concise and consistent emails to voter file-appended email addresses to bring awareness to your campaign and move voters from being passive recipients of a message to an active and educated supporter.

Message Development

Message Development

We craft effective messages through research and polling data to frame your campaign and tell your story to voters.

Social Media

Social Media

We build your following and connect your campaign and message with voters on social media to foster communities of supporters.

Traditional Advertising

Traditional Advertising

We know traditional marketing. Despite the dramatic shift from traditional marketing techniques to digital, traditional advertising avenues (TV, radio, direct mail, phones, signs) are still an integral part of a winning campaign strategy.

Video

Video

We leverage the growing popularity of video (video dramatically increases user engagement) to communicate your message to voters with a personal touch.

Website Design

Website Design

We design visually captivating, informative and responsive websites that deliver a dynamic experience for voters as well as provide avenues to activism.

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