We win. That is why IWS is recognized as a national leader in public affairs and political campaigns.
We create a path to victory for you and manage the implementation of the plan through proven techniques, cutting-edge tactics and data-driven strategies.
We develop a compelling brand identity and forge a meaningful relationship between you and voters through fresh concepts and pixel-perfect designs.
We understand the ever-changing digital landscape. We leverage the Internet and comprehensive voter data to serve ads (display, retargeting, search, social media, video) to target the right voters at the right time through online avenues.
We deliver concise and consistent emails to voter file-appended email addresses to bring awareness to your campaign and move voters from being passive recipients of a message to an active and educated supporter.
We craft effective messages through research and polling data to frame your campaign and tell your story to voters.
We build your following and connect your campaign and message with voters on social media to foster communities of supporters.
We know traditional marketing. Despite the dramatic shift from traditional marketing techniques to digital, traditional advertising avenues (TV, radio, direct mail, phones, signs) are still an integral part of a winning campaign strategy.
We leverage the growing popularity of video (video dramatically increases user engagement) to communicate your message to voters with a personal touch.
We design visually captivating, informative and responsive websites that deliver a dynamic experience for voters as well as provide avenues to activism.
IWS is a recognized national leader in public affairs and political campaigns with offices in Washington, D.C., Phoenix, Arizona and San Diego, California.
Working with clients across the country since 1999, IWS has a win record of over 90% as the general consultant to ballot, candidate and issue advocacy campaigns.