IWS is recognized as a national leader in public affairs and political campaigns.

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IWS is a recognized national leader in public affairs and political campaigns with offices in Washington, D.C. and Phoenix, Arizona.

Working with clients across the country since 1999, IWS has a win record of over 90% as the general consultant to ballot, candidate and issue advocacy campaigns.

Max Fose

President and CEO

Max Fose is the President and CEO of IWS, a national advertising and public affairs agency with offices in Washington, D.C., Phoenix, Arizona and San Diego, California.

Max’s work on behalf of the agency’s business, public affairs, government, and non-profit clients has been recognized by news publications such as The Wall Street Journal, U.S. News and World Report, Newsweek, The Industry Standard, Interactive Week, The Washington Post and Forbes ASAP. Max has shared his expertise widely through appearances on ABC World News Tonight, CBS Evening News, CNN, MSNBC, C-Span, the News Hour on PBS, and many international outlets. He speaks frequently on topics ranging from effective messaging and digital strategy to the opportunities of using social media.

He co-authored The Internet and Campaigns: Interactively Empowering Citizens for the Chicago Policy Review and served as a Practitioner in Residence at the Institute for Politics, Democracy, and the Internet at George Washington University. In addition, for two years, Max was an Expert Panelist for the Congress Online Project that studied and recommended best Internet practices to the United States Congress.

Max was recognized by Politics Online, Harvard University and the American Association of Political Consultants as one of the 25 Internet professionals who are changing the world of politics.

Max is a current board member of The Phoenix Symphony. His civic involvement also includes having served on the boards of the Make-A-Wish Foundation of Arizona, Esperanza and All Saints’ Episcopal Day School as well as participating in the Anti-Defamation League’s Glass Leadership Program and serving on the City of Phoenix’s Alhambra Village Planning Committee.

Max is a graduate of Grand Canyon University where he was inducted into their Alumni Hall of Fame. He resides in Phoenix with his wife Shannon and their children.

Paul McKay

Creative and Strategic Director

Paul McKay is a Partner and the Creative and Strategic Director at IWS, a national advertising and public affairs agency with offices in Washington, D.C., Phoenix, Arizona and San Diego, California.

Paul’s direction and leadership has earned the agency numerous national and local awards for the creative produced for our clients. He has achieved success by ensuring the agency produces consistent creative content to achieve our client’s goals.

Prior to joining IWS, Paul launched and served as Vice President of the Interactive Division of Home Front Communications, a full-service agency, where he recruited and managed a team of web developers, designers and producers. Under his leadership, the agency enjoyed a dramatic growth from the Interactive practice. Paul’s clients included the American Red Cross, the Robert Wood Johnson Foundation, the Gates Foundation, the American Association of Railroads, the Generic Pharmaceutical Association, the Ad Council and the Department of Homeland Security.

Paul was previously Vice President for IWS overseeing design and development for the firm throughout the early part of the decade. Paul also owned and operated the graphic design studio, Cambigue Design, whose client list included the Panetta Institute, National Juvenile Justice Network Center and the Chesapeake Bay Foundation. He graduated from the George Washington University and the University of Arizona.


Campaign Management

We create a path to victory for you and manage the implementation of the plan through proven techniques, cutting-edge tactics and data-driven strategies.


We develop a compelling brand identity and forge a meaningful relationship between you and voters through fresh concepts and pixel-perfect designs.

Digital Advertising

We understand the ever-changing digital landscape. We leverage the Internet and comprehensive voter data to serve ads (display, retargeting, search, social media, video) to target the right voters at the right time through online avenues.

Traditional Advertising

We know traditional marketing. Despite the dramatic shift from traditional marketing techniques to digital, traditional advertising avenues (TV, radio, direct mail, phones, signs) are still an integral part of a winning campaign strategy.

Message Development

We craft effective messages through research and polling data to frame your campaign and tell your story to voters.

Social Media

We build your following and connect your campaign and message with voters on social media to foster communities of supporters.

Email Marketing

We deliver concise and consistent emails to voter file-appended email addresses to bring awareness to your campaign and move voters from being passive recipients of a message to an active and educated supporter.


We leverage the growing popularity of video (video dramatically increases user engagement) to communicate your message to voters with a personal touch.

Website Design

We design visually captivating, informative and responsive websites that deliver a dynamic experience for voters as well as provide avenues to activism.


Founded in 1999, IWS has a successful track record of guiding clients to victory.

From presidential campaigns to ballot initiatives to corporate advocacy, our success is based on a strategy of creative consistent content. We call this The 3Cs and it has led to a win record of over 90%.

Below is a look at our national footprint and notable awards.

  • Television – Ballot/Initiative (Statewide)
  • Best Use of Web Animation/Web Video (Statewide)
  • Direct Mail – Best Use of Negative/Contrast (Statewide)
  • Direct Mail – Vote-By-Mail Ballot Request (Statewide)
  • Best Overall Internet Campaign (Nationwide)
  • Best Internet Campaign (Statewide)
  • Online Advertising Advocacy/Grassroots Lobbying (Nationwide)
  • Online Advertising (U.S. House)
  • Online Advertising (Local)
  • Best Use of Online Targeting (Local)
  • Best Use of Online Targeting (Special Election Campaign)
  • Best Technology Innovation (Nationwide)
  • Best Use of an Online Game (Statewide)
  • Best Facebook Strategy (U.S. House)
  • Best Use of Facebook Advertising (Nationwide)
  • Best Use of Facebook Advertising (Statewide)
  • Best Facebook Application (Nationwide)
  • Best Use of Email (Local)
  • Best Use of Email/Viral Marketing (Statewide)
  • Best Use of Email/Viral Marketing (Local)
  • Website (Local)
  • Website (Statewide)
  • Website (U.S. Senate/U.S. House)
  • Website (National)
  • Website (National Organization)
  • Website (Membership Organization)
  • and many more!


Phoenix, AZ

2801 East Camelback Road Suite 200
Phoenix, AZ 85016

Washington, DC

2201 Wisconsin Ave NW Suite 200
Washington, DC 20007
p: 202.753.9584

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