About Us

IWS is a recognized national leader in public affairs and political campaigns with offices in Washington, D.C., Phoenix, Arizona and San Diego, California.

Working with clients across the country since 1999, IWS has a win record of over 90% as the general consultant to ballot, candidate and issue advocacy campaigns.

Max Fose

Max Fose

Max Fose is the President and CEO of IWS, a national advertising and public affairs agency with offices in Washington, D.C., Phoenix, Arizona and San Diego, California.

Max’s work on behalf of the agency’s business, public affairs, government, and non-profit clients has been recognized by news publications such as The Wall Street Journal, U.S. News and World Report, Newsweek, The Industry Standard, Interactive Week, The Washington Post and Forbes ASAP. Max has shared his expertise widely through appearances on ABC World News Tonight, CBS Evening News, CNN, MSNBC, C-Span, the News Hour on PBS, and many international outlets. He speaks frequently on topics ranging from effective messaging and digital strategy to the opportunities of using social media.

He co-authored The Internet and Campaigns: Interactively Empowering Citizens for the Chicago Policy Review and served as a Practitioner in Residence at the Institute for Politics, Democracy, and the Internet at George Washington University. In addition, for two years, Max was an Expert Panelist for the Congress Online Project that studied and recommended best Internet practices to the United States Congress.

Max was recognized by Politics Online, Harvard University and the American Association of Political Consultants as one of the 25 Internet professionals who are changing the world of politics.

Max is a current board member of The Phoenix Symphony. His civic involvement also includes having served on the boards of the Make-A-Wish Foundation of Arizona, Esperanza and All Saints’ Episcopal Day School as well as participating in the Anti-Defamation League’s Glass Leadership Program and serving on the City of Phoenix’s Alhambra Village Planning Committee.

Max is a graduate of Grand Canyon University where he was inducted into their Alumni Hall of Fame. He resides in Phoenix with his wife Shannon and their children.

Paul McKay

Paul McKay is a Partner and the Creative and Strategic Director at IWS, a national advertising and public affairs agency with offices in Washington, D.C., Phoenix, Arizona and San Diego, California.

Paul’s direction and leadership has earned the agency numerous national and local awards for the creative produced for our clients. He has achieved success by ensuring the agency produces consistent creative content to achieve our client’s goals.

Prior to joining IWS, Paul launched and served as Vice President of the Interactive Division of Home Front Communications, a full-service agency, where he recruited and managed a team of web developers, designers and producers. Under his leadership, the agency enjoyed a dramatic growth from the Interactive practice. Paul’s clients included the American Red Cross, the Robert Wood Johnson Foundation, the Gates Foundation, the American Association of Railroads, the Generic Pharmaceutical Association, the Ad Council and the Department of Homeland Security.

Paul was previously Vice President for IWS overseeing design and development for the firm throughout the early part of the decade. Paul also owned and operated the graphic design studio, Cambigue Design, whose client list included the Panetta Institute, National Juvenile Justice Network Center and the Chesapeake Bay Foundation. He graduated from the George Washington University and the University of Arizona.